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Insights Blog

Hey Alexa, Where is a Doctor Near Me?

According to sources, voice searches are three times more likely to be searches for local based businesses than text search because most smartphones today search for local listing results. Your smart phone knows your location, the weather outside, or whether there’s traffic ahead on the highway. All of these factors help to narrow down your search results for better and more accurate results. Examples of such searches could be “where is the nearest Mexican restaurant, Dentist, Walmart, etc., near me.” Most local searches are geared around “Where?”, “What?” and “How?” phrases like the examples above.

What does this mean for your local medical practice?

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Google Chrome 68 is Here and All HTTP Sites Marked “Not Secure”

Chrome 68 is out, all HTTP sites will now be marked “Not Secure”!

Google Chrome 68 makes HTTPS mandatory – have you installed an SSL certificate yet?
Beginning July 24th Google began rolling out Google Chrome 68 — the version that makes HTTPS mandatory. This event has been on the horizon for two years.

It’s important to note that not every user will be on Chrome version 68 right away. Google tends to roll these updates out over the course of a week or two to ensure that everything releases smoothly.So not everyone will be on Chrome 68 right away, but within a few weeks all Chrome users are going to see some big changes.

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google business maps for medical practices

The Benefits of a Professional Google Maps Listing

Why Put Your Business on Google Maps?
Google Business Maps is a online directory of local businesses and other organizations. Formerly known as Google Places and whether through a search result or a maps query, over five billion searches are made each day through Google Maps. Google Business Maps are displayed in multiple locations, including Google Search, Google Maps and Google Plus. When someone searches for your business on any of these platforms, they may see your business listing. Owning a Google Business Maps listing gives you control over your contact information, description, and allows you to communicate with reviews while enhancing your SEO.

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doctor web security

Consider Website Security on Your Small Site

Your website is your brand, your storefront, and often your first contact with customers. If it’s not safe and secure, your critical business relationships can be compromised. The threats can come in many forms – infecting a website with malware in order to spread that malware to site visitors, stealing customer information, like names and email addresses, stealing credit card and other transaction information, and even hijacking or crashing the site.

A single security breach could be the death of a small business. Even if a security breach at a small business website doesn’t trigger a data breach, it can still have a huge impact on customer trust if customers find out about it.

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Apple Maps – Is It Right For Your Business?

When you think of a good GPS app, it’s a good bet that the first thing that pops into your head is Google Maps. This makes sense – Google has become so much a part of our lives that most of us can’t imagine life without the Google services. Any company whose name has become a globally accepted verb is doing a good job, and Google helped pioneer some of the advances in mapping and GPS technology that we now take for granted.

When Apple Maps first debuted, it was seen as a joke on the tech scene as users were gettingwildly inaccurate directions. But over the last couple of years, Apple has been quietly investing in improving Apple Maps on iOS devices, and even as early as 2 years ago, integrated transit direction support in iOS 9. Now, when users use the default Siri search on their iPhones, it defaults to the Apple Maps search results.

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How the GDPR Will Affect Your U.S. Business

On May 25th 2018, the EU’s General Data Protection Regulation brought about the greatest change to European data security in 20 years. If you’ve been watching the headlines, you’re probably aware of the “right to be forgotten,” 72-hour breach reporting, stronger consumer consent and high fines (up to 24 million US dollars <- really!!).

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Website Neglect is Hurting Your Business

Have you been neglecting your website lately? If you are, you’re probably hurting your business more than you think.

Your website is an important part of your business. It represents your brand in the online community – and these days it’s one of your primary avenues to attracting new customers and clients. In fact, having a website is often compared to having a baby. Like a child, it requires regular care, maintenance, and overseeing. If neglected, it may start to look unappealing and may hurt your business in the long run.

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Planning Ahead – Good Website Management

Plan ahead for managing changes in content
Unlike its functionality and design, the content of a website can be changed quickly and easily. Anyone with a CMS login and an idea has the keys to the castle. When web content is developed and maintained effectively, it’s a huge asset to the user experience, but poor content maintenance is the quickest way to wreck the whole thing.

Fast-forward six months after you launch your website, things have changed. A bunch of new content has been added in awkward places.

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website tips for doctors

Helpful Tips on Building a New Website

For many small business owners, building a website is necessary, but they don’t know where to start. Procrastination kicks in and before you know it, two years have gone by, and you are still emailing your clients as jdoe@yahoo.com. While this might be fine early on, a website establishes credibility for your business. Instead of a generic address, your email address will be you@yourdomain.com which sends your readers a message that your company is the real deal. Your website is a view into what your business is all about, and it helps you showcase what you offer.

Many people make the mistake of stuffing way too much information into the website in small print. Studies show that readers are attracted to clean pages with lots of white space and a logical layout.

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