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Insights Blog

Patient Newsletters – Don’t Miss the Boat

According to McKinsey research “E-mail remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined“.

It shouldn’t surprise you to know that 91% of US consumers use email every day?

But are you taking advantage of this opportunity to connect and communicate with your patients?

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Near Me Local Searches for Medical Professionals

Local Searches or
What people are doing, how they used search to do it and why it should matter to you…

“Near Me” searches in both the desktop and mobile environments are on the rise. According to Google*, “near me” searches are up over 500% over the past 2 years.

It’s no secret that people are learning better techniques on how to find what they want on the internet. One of those best practices is the term “near me”. Almost invariably Google knows where you are and they apply the term “near me” to your location, it’s as simple as that.

When asked, Google’s John Mueller has said including the words “near me” in your title do not help your SEO placement:

So as far as I know, we mostly look at this with regards to location, so doing things like adding “pizzeria near me” as a title of your pages on your website probably doesn’t make that much sense because we would try to figure out like what is actually near the user.

However we think that there are some tips you can use to optimize for the near me searches.

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Know your Audience on Social Media – A Worksheet

One of the keys to putting together a great social media strategy is understanding your target market. The more you know about them, the better able you’ll be to choose the right social media platforms, plus you’ll be able to create content that’s likely to connect with them. Use the following workbook to help you uncover these insightful bits of information. You’ll start by walking through various research steps, and then in the second part of the workbook you’ll use your research to compose an audience profile.

note: this article contains member only content

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Mobile-first Indexing by Google – What Does it Mean?

If you already have a mobile friendly, responsive website (like those offered by MDSITE) you may have received an email from Google indicating that Mobile-first indexing was enabled for your website. So what does that mean?

In the email sent from Google they state:

This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.

OK.

A little history. When Google first announced mobile-first indexing:

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To Blog Or Not To Blog – 15 Reasons Why You Should

This article was edited on 10-12-18

Only you can decide if blogging is right for you, the best thing to remember is don’t start a blog if you will not be committed to it. The purpose of a blog is primarily to inform and engage your visitors. If you do that and are committed to maintaining a consistent flow of blog posts your website and your business presence online will benefit!

So, why blog you ask?
1. Helps build your authority online (Ranks you higher on Google so patients and other doctors can find you)
2. Builds trust in your community
3. Bottom line – Over time will increase your revenues and make you “famous” 😊

Here Are 15 Reasons and Benefits Why You Need A Blog

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Two New Promotional Ebooks

Today we’ve added 2 new ebook downloads that you can use as promotional giveaways to your clients. Just log in to your client site and click on the “Promotional Material” link. In case you haven’t already done so, you can also sign up (from the same page) to be notified when we add new promotional material.

As always the promotional material is free for MDSITE members.

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Google Reviews, Why They are Important and How to Get Them

As well as being essential ranking signals for local SEO, Google reviews from clients are usually seen as one of the most powerful ways of promoting trust in your business. To highlight this, in a survey conducted by market research firm Dimensional Research on behalf of software firm Zendesk a staggering 90% of respondents said that positive online reviews influence their buying decisions. In other words, reviews matter when it comes to attracting more customers and helping them to choose between your company and your competition.

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Google Update Affects Medical Websites

The Google search algorithm update from August 1 is now fully rolled out, and here is what we know about the update, who was most impacted and what, if any, actions you may want to consider taking if you were negatively impacted.

Google is calling this a global, core update, but based on some of the analysis done, there seems to be a focus on health and medical sites. In SEO circles this update has taken on the name the “Medic Update” due to its focus on the medical and health related websites. This specific focus is something Google will not confirm.

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Member Benefits at MDSITE

One of the many benefits included with your MDSITE.co membership is promotional giveaways, giveaways in the form of ebooks and other material that you can provide to your clients. As a member you will be notified of the descriptions and download links as we release new promotions.

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Successful Social Presence for Medical Professionals

Social media is a great opportunity for patient engagement and spreading the word about your medical practice online. Whether you’re starting a new practice or just looking to expand your patient base, social media should be part of your practice marketing strategy. Remember, social media can be a huge, cheap marketing asset.

Here are 6 tips that you should always keep in mind while posting content:

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