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Website Neglect is Hurting Your Business

Have you been neglecting your website lately? If you are, you’re probably hurting your business more than you think.

Your website is an important part of your business. It represents your brand in the online community – and these days it’s one of your primary avenues to attracting new customers and clients. In fact, having a website is often compared to having a baby. Like a child, it requires regular care, maintenance, and overseeing. If neglected, it may start to look unappealing and may hurt your business in the long run. Given its accessibility, people today turn to the Internet for information when they want to learn more about a business. This is why having a good website matters. You need to have your name out there to gain your potential customers’ trust.

Update Regularly
Updating your site by posting about recent company events, promotions, or news will make your business more likable to your consumers. Nothing puts a reader off more than finding your latest articles that are really old. Maintain your website to help visitors know that your is business up and running. If you’re too busy and can’t do updates on a weekly basis, you can choose to add content at least a couple times every month.

Review your content
Are you connecting to your audience effectively? You should create your content so that you’ll engage readers and turn them into customers. Basically, your content — in the form of blog posts, images, and videos — is your gateway to your potential customers. Before posting, always take time to proofread. Don’t hit the publish button without taking the time to edit and review a couple of times. When stating facts, make sure that you’re linking to credible sources, and don’t try to sound overly push or promotional – remember that your website content is your connection to your valued customers.

Use Social Media
Using social media is often a cited solution when it comes to finding a way to promote your website for free! Social media is known as a top traffic source for many websites. It’s even believed to be more valuable than direct traffic and results from search engines. So connect, follow, and share a lot! Let the world know how awesome your website is through social media.