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To Blog Or Not To Blog – 15 Reasons Why You Should

This article was edited on 10-12-18

Only you can decide if blogging is right for you, the best thing to remember is don’t start a blog if you will not be committed to it. The purpose of a blog is primarily to inform and engage your visitors. If you do that and are committed to maintaining a consistent flow of blog posts your website and your business presence online will benefit!

So, why blog you ask?
1. Helps build your authority online (Ranks you higher on Google so patients and other doctors can find you)
2. Builds trust in your community
3. Bottom line – Over time will increase your revenues and make you “famous” 😊

Here Are 15 Reasons and Benefits Why You Need A Blog

Your website is about more than displaying your products and services. Adding an active blog establishes that you want a deeper dialogue with your customers.

If you are currently developing a new website for your business or are thinking about updating your existing site then make sure that you don’t forget to build a blog into your marketing plan. As well as being a very powerful way to help visitors to discover your website, it’s great at helping to build trust, and it makes keeping in touch with customers much easier.

15 Reasons why Medical Professionals should be blogging. If you're not blogging you are losing business. Click To Tweet

We list 15 benefits showing why your business needs a blog:

1. It helps your site to be found in Google
Growing stream of organic search traffic – Because of your steady stream of content, a blog will get a ton of traffic from both SEO and the social web. Being found in Google is a top priority for all online businesses. Having an active, relevant blog can provide a powerful impact on your search engine ranking. New blog posts being placed on your website make Google happy in its quest to find fresh content. The blog tends to stick to a central theme, which means there is going to be a topical keyword density and relevance. The more blog posts you write, the more pages you create for Google to index. These things combine to improve your natural search engine rankings.

2. Create networking opportunities
Blog connections can lead to finding interns, suppliers and partners. You can create networking opportunities you never knew existed. It is not just clients who will find you via your blog but also potential business partners. And if you successfully position yourself as an expert, you may even find that speaking, consulting and writing opportunities come your way too.

3. Drive traffic to your site
The search engine friendliness of your blog, plus your promotion of it through social networks, will keep the traffic coming. Ideally, your blog will be on the same domain as your business website and integrated with it. You can think about it this way, a blog provides a base for all of your social media efforts. It’s where you drive readers to content that expands on who you are and what you do.

4. Reach a wider market
More people can find you in more ways if you have a blog. It helps you reach out to a wider audience.

5. Stand out from the crowd
Your blog is an opportunity to stand out in your niche. Your business will have the distinct advantage and set you apart from other competitors in your field.

6. Showcase employees – let them shine
Shine a spotlight on brilliant staff by featuring their ideas and accomplishments on your blog.

7. Marketing integration
Turn content from your blog into useful sales and marketing materials. Printed material can be expensive, but through a blog post, customers can continue learning about the services and products that you offer. It will always be up to date.

8. Create a database of answers
Here’s a blogging tip, do you have the same questions asked about your product or service? Blog about frequently asked customer questions. Not only will it help you save time answering questions, the content provided in those answers are usually extremely relevant content that Google is going to love. It will create a very useful database of answers that will be referred to often.

9. An opportunity to recycle your content
This is one of the beauties of having a blog. Your blog content can be cost-effectively repurposed for newsletters, reports, whitepapers and other publications.

10. Humanize your brand
There is probably no more powerful and cost effective way to show the ‘softer’ human side of your business than storytelling through a blog. It engages the readers and shows them that there are real people behind the professional image of your brand.

11. Build Trust
Build trust – A well-designed blog with in-depth articles delivered with consistency will help create a bridge between you and your potential readers. That bridge is called trust.
A blog helps you to build trust with your potential customers and clients. Things have changed. Today people trust people and small businesses that they can relate to rather than in large faceless organizations. We choose to do business with people we know, like and trust. Your blog is an important way for people to get to know you and your company.

12. Constant customer connection
Calling on customers is expensive. But a blog post can be a little ‘sales call’ every week. It keeps you in touch with them and reminds them why they are using your product or service and that you still care. It is a terrific after-sales strategy.

13. Brand yourself as an expert in your field
In the last ten years, a blog has become the conventional way to show that you are an authority on a subject. Is your company the industry leader? Demonstrate your voice of leadership on your blog. By writing insightful, quality posts, and providing useful information for your community, you can be seen as an expert in your niche.

14. Share Your Knowledge
If you’re someone who loves what you do, your blog can provide the opportunity to educate others interested in your field of expertise. The best part is that, as you build resources on your blog to reach others, you will realize more and more people will share your blog with their friend, family and associates.

15. We Have You Covered
Someone just wrote to us and told us that we forgot to mention that the best reason for MDSITE members to blog is because it’s practically done for you. We offer over 4100 ready to use and edit blog articles. So yes, that is a great reason to blog!!

Start blogging today…

Did you have some of your own ideas while reading this article? Blogging can be very powerful if you are committed to it. Despite being the oldest of the social media platforms, blogging still has so many advantages and has much to offer.