One of the keys to putting together a great social media strategy is understanding your target market. The more you know about them, the better able you’ll be to choose the right social media platforms, plus you’ll be able to create content that’s likely to connect with them. Use the following workbook to help you uncover these insightful bits of information. You’ll start by walking through various research steps, and then in the second part of the workbook you’ll use your research to compose an audience profile.
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Conclusion – By the time you finish the audience profile you’ll know a lot of information about your ideal prospect. Don’t skip this important step, because not only can it make or break the success of your social media campaigns, your entire business success hinges on understanding your audience and knowing what they want. So set some time aside right away to get to work on this profiling worksheet.